Introduction of Sanor

Sanor Co., Ltd. was established on March 1, 2021, as a joint investment between Mercuries and Bornor hence the name "Sanor". We are primarily responsible for brand distribution and operations, as well as brand license development and operations in the Taiwan market. We provide a complete and innovative retail shopping experience for fashion, sport, and outdoor products through our flexible and diverse brand management strategies, comprehensive 360° Omni-channel channel management, and excellent market solutions. Furthermore, we have become an important behind-the-scenes driving force for international brands to enter the Taiwan market.
To provide excellent brand experience, we integrate market distributors, visual designers, marketing experts, business sales consultants, E-commerce and retail staff work closely with brand operations. Moreover, we place greater emphasis on professionally managing brands and working with our partners to build the best diversified commercial channels.
Through our brand and local professional teams, we have cultivated a unique and loyal customer base with exceptional appreciation skills. We value the long-term relationships that are driven by trust and attention to detail, and we prioritize the values and beliefs of the brands we work with. Additionally, we focus on talent development and company culture, with a mission to become excellent brand creation and management experts while taking care of our employees' growth alongside the company.
Currently, Sanor represents the fashion lifestyle footwear brand UGG, the top one American outdoor brand TEVA, the trendy American footwear brand Kangaroos, and the century-old American biomechanics brand Saucony. From function to fashion, sports to outdoor, Sanor's brands satisfy consumers' needs in all aspects of life. Under Sanor's management, all four brands shine brightly in their respective fields.

2.1 Sanor Co., Ltd is a professional brand distributor, licensing management company.
2.2 Create the best brand management profits and benefits for the group and shareholders.
2.3 Having diverse brands and both online and offline channels make it easier to grasp market and consumer trends, as well as industry dynamics.

3.1 A professional, digital and internationally-oriented brand agency and licensing company
3.2 Diversified brand management provides employees and consumers with a healthy, leisurely, and trendy lifestyle

4.1 We place great importance on the professionalism of our team, and therefore are dedicated to talent training and development.
4.2 We value CRM management and analysis, and strive to provide consumers with the best online and offline shopping experience and service.
4.3 We value our partners and stand by our commitments, working together with them towards our goals.


UGG started in 1978, when Australian surfer Brian Smith moved to Southern California with a dream. Designing a product unlike any other from his favorite material – sheepskin – the Classic Boot was born. By the mid-80s, UGG became a symbol of SoCal beach culture, gaining momentum through surf shops from San Diego to Santa Cruz. Adopted by the fashion elite and then the world, the brand has since expanded beyond the icon to design footwear.
Bold, creativity and authentic are the brand position of UGG which is suitable for people looking for creativity, daring to step outside your comfort zone. We cooperate with creative artists coming from the whole world and tempt to explore, innovate different inspirations via their story.
The innovative design style has surpassed the brand's original series of classic shearling boots and loafers to become the most popular American fashion brand in the world. Innovative and various design style are the key to lead UGG to grow beyond its iconic series, classic boots and slippers, and then become the most popular American fashion brand in the world.


The leading American outdoor brand, TEVA first appeared in the Colorado River in 1984. The world’s first sports sandal was created by an ingenious river guide that he tied two Velcro straps onto an old pair of flip-flops to prevent his sandals from floating downstream. TEVA is a brand for life enthusiasts who constantly seek freedom, fun, and explorations.
TEVA sent an invitation to the world to " follow your heart and express yourself" and think out of the box. With our iconic straps enduring through the ages, we inspire infinite creativity and celebrate individuality, igniting a new outdoor fashion that reflects the TEVA spirit. TEVA has centered our brand on the commitment to sustainability, using 100% recycled webbing in our strap collections since 2020. We are dedicated to raising awareness for environmental protection and inspiring future generations to reduce waste, and to achieve the goal of green energy and reducing plastic usage. We aim to encourage all TEVA followers to continuously reflect and make positive impacts on their communities and the environment.


American KangaROOS shoes is the first shoes with pockets in the world. In 1979, Robert Gamm, an American architect and running enthusiast, came up with an innovative idea for shoes. He developed a pair of training shoes with a small zippered pocket for carrying the bare essentials while running.
Each pair of KangaROOS shoes has a small pocket resembling a kangaroo's pouch, and the ability of kangaroos to leap forward is used as a symbol of the meaning of moving forward without turning back in the shoe design.
In the mid-1980s, KangaROOS gained recognition from American athletes and was selected as one of the best American products in the world. This trend spread quickly to Europe and became a global renowned sports brand. Nowadays, KangaROOS has become a truly international sports and leisure brand, with its footwear, clothing, and accessories sold in more than 60 countries around the world. As the world's first pocket shoe, KangaROOS embodies the traditions of sports and continues to challenge and pioneer shoe aesthetics to this day.


Saucony is a century-old biomechanics brand based in Pennsylvania, USA, and is a globally renowned running brand. Founded in 1898, Saucony has a glorious history of over 120 years and is sold in over 50 countries worldwide, including Asia, America, and Europe.
Saucony is renowned for its high-quality craftsmanship, aesthetic designs, and professional functional technologies, as well as its exceptional reputation within the running community. We run for optimal performance, for our health, and to share a better running experience with other running enthusiasts in our lives.
Saucony is committed to continuously improving and innovating its products, fulfilling its promise to provide trainers that enable runners to push themselves to their limits every day.

Contact Us

You can reach us at any of our available channels.

  • 15F, No. 145, Sec. 2, Jianguo N. Rd., Zhongshan Dist., Taipei City 104476, Taiwan (R.O.C.)

  • (8862) 2578-0505

  • 09:00 AM - 17:30 PM

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